Introduction

The Fitness & Nutrition Centre (F&N Centre) in Hailsham sought our expertise at Cranfield Design Lab to create a compelling website that would spotlight their diverse range of services. Taking inspiration from Herbalife's vibrant visual identity—a brand they proudly distribute—our mission was to design an engaging and user-friendly platform that blended seamlessly with Herbalife’s color scheme to boost brand recognition and trust.

Understanding Client Needs: Key Objectives

To ensure the website would effectively meet the F&N Centre’s needs, we identified several key objectives:

• Clear Service Display: Highlight critical services such as Wellness Evaluations, Nutrition Plans, and Fitcamps.
• Herbalife Branding: Integrate Herbalife's green and white color scheme to align with the brand’s vibrant image.
• User Engagement: Develop a simple interface that facilitates booking consultations and exploring services.

In addition, the client emphasized the importance of incorporating a click-and-collect system for their healthy bar, where clients could pre-order snacks and drinks to be prepared for pick-up before or after their fitness sessions. The system was designed with flexibility in mind, allowing the ordering option to be hidden during non-operational hours of the bar.

Design Highlights: Creating a Cohesive Digital Experience

We crafted a colour scheme that infused the F&N Centre's website with Herbalife’s signature green and white, with grey accents to balance the vibrant tones. Each element was carefully chosen to convey freshness, health, and vitality, perfectly mirroring the Centre’s mission.

We prioritized creating an intuitive and accessible layout to enhance user experience:

• Navigation Bar: A clear, top-placed navigation bar offering easy access to key sections such as Home, Contact, and Google Reviews.
• Service Sections: The home page prominently features essential services like Wellness Evaluations, Nutrition Plans, and Classes & Fitcamps with concise, informative descriptions.
• Call to Action (CTA): A prominent, green "Book a Consultation Online" button encourages user engagement.

The layout was designed to ensure visitors could quickly find and navigate to the service they were interested in, enhancing overall usability and satisfaction.

Click-and-Collect System for the Healthy Bar

Understanding the client's unique requirement for a click-and-collect system, we integrated a feature that allows clients to pre-order healthy snacks and drinks ahead of their fitness sessions. This system not only streamlined the ordering process but also added convenience for users, enhancing the customer experience.

Given that the healthy bar is only operational at certain times, we incorporated functionality that allows the F&N Centre to hide the ordering system when the bar is closed. This flexibility ensures that the website remains relevant and efficient, adapting to the Centre’s operational needs seamlessly.

Social Media Integration

Recognizing the power of social media in building a community and keeping clients informed, we integrated a social media banner encouraging visitors to follow the F&N Centre for updates. This banner provides easy access to the Centre’s social media profiles, with a particular emphasis on Facebook.

Conclusion

The newly designed website for the Fitness & Nutrition Centre in Hailsham merges functionality with Herbalife-inspired branding to enhance recognition and trust. The clear, user-friendly layout helps visitors easily navigate and utilize the Centre’s services, while the flexible click-and-collect system for the healthy bar adds a layer of convenience that has proven to be a resounding success.

Explore the F&N Centre’s vibrant website here: https://fncentre.co.uk.

At Cranfield Design Lab, we are proud to have created a digital presence that not only meets but exceeds the Centre’s objectives, paving the way for their continued success in the fitness and nutrition industry.